If you simply build a website and nothing else, there’s a good chance no one will ever find your website, (unless you or your product are already a household name).
Building a website and going live is a small part of the equation. The real work (search engine optimization, promotion, audience engagement, etc) begins after you go live, and is a never ending, continuous, daily (?) activity. [click to continue…]
I sometime refer to websites as “living documents.” What I mean is a website should have the ability to grow and evolve over time.
Most people and companies evolve and change over time. Likes and dislikes change, products and services change, etc. Change is a good thing, right? Without change things become stagnant and no longer meet our needs. They end up becoming like that friend we all have who refuses to change with the times; the guy with the mullet, the girl with the 80’s perm, or worse yet, the 70’s feathered hairstyle. Remember “pegging” your jeans? Bad, bad images! Change is good. Not changing can be, well, ugly, or at best, less than fashionable! [click to continue…]
One of the things I often preach when writing for the web is the importance of developing helpful, valuable, or interesting website content for your audience. I realize the definition of what constitutes helpful, valuable, or interesting is open to interpretation, but if you develop content with the intention of making it so, you’re at least heading in the right direction.
What is helpful, valuable, or interesting content? Let’s say you’re an avid fisherman. You’ve been fishing for years and you know a lot about fishing. You know a lot about rods, reels, bait, types of fish and fishing areas and you decide you want to create a website or blog about fishing. Now what? [click to continue…]